Editorial Policy

01Purpose and Scope

This Editorial Policy sets the professional standards for all journalism produced by TBILITSI MEDIA & FILM LTD, operating as The New Kenya Times (TNKT). The policy applies to all editorial content published on the TNKT website, social media platforms, podcasts and multimedia channels.

02Mission

TNKT exists to deliver accurate, contextual, and responsible journalism for Kenya’s digital audiences. Our work aims to inform the public, promote civic engagement and amplify diverse Kenyan perspectives.

03Core Editorial Principles

TNKT journalism is guided by the following principles:

• Accuracy — All information must be verified before publication.
• Independence — Editorial decisions are not influenced by advertisers, sponsors, or political interests.
• Fairness — Stories must represent issues honestly and avoid misleading presentation.
• Accountability — Errors are corrected promptly and transparently.
• Respect — Coverage must avoid discrimination and respect the dignity of individuals and communities.

04Editorial Independence

The newsroom operates independently from commercial and external interests. Advertising, sponsorship, or partnerships must not influence editorial judgment.

05Verification and Sources

TNKT journalists are required to:

• —Verify facts using credible and reliable sources.
• —Attribute information clearly.
• —Use anonymous sources only when necessary and approved by editorial leadership.

06Right of Reply

Individuals or organizations who are the subject of criticism in a TNKT story should be given a fair opportunity to respond where practical.

07Corrections and Updates

When an error is identified, TNKT will:

• —Correct the error promptly.
• —Add a correction note explaining the change where appropriate.

Major factual errors may result in article updates or retractions.

08Privacy and Harm Minimization

TNKT respects personal privacy and exercises caution when reporting on:

Public interest will always be weighed against potential harm.

09Opinion and Commentary

Opinion pieces, editorials and analysis will be clearly labelled to distinguish them from factual news reporting.

10Sponsored and Branded Content

Any paid or sponsored content will be clearly labelled as such and will remain separate from editorial content.

11Complaints and Accountability

Readers who believe an article contains an error or violates journalistic standards may contact the newsroom through the editorial contact information attached below.